— USE SOCIAL MEDIA MARKETING TO EXPAND YOUR BUSINESS
Social media marketing is the use of websites and social media platforms (Facebook, Twitter, LinkedIn, etc) to promote your services or products. It provides businesses with an effective way to reach new prospects and interact with existing customers.
Social media is an important marketing element as the majority of the population is active on one or more social media platform. It is successful in generating prospect interest, leads and sales.
Benefits of Social Media Marketing
- Generate more inbound traffic which will lead to increased sales
- Place to publish your content like blog articles, pix and video
- Improve your SEO (search engine optimization) – search engines take notice of your activity and following on social media sites like Facebook, Instagram and Twitter.
- Increased conversion from social media posts, comments and mentions to leads and eventually sales.
- Greater interaction which customers come to appreciate. Nothing quite beats regular communication.
- Cost effective marketing.
SOCIAL MEDIA MARKETING STRATEGY
Success in social media depends on the quality and frequency of your content. It’s about engaging people and the key to engagement is good content.
In social media people are creating, reading, saving, tagging and sharing content. If you don’t produce the kind of content they value, it won’t get re-published or shared.
In the past we had to rely on ‘bright idea.’ But when you really listen to your audience content opportunities easily spring to mind.
Example
A mortgage company discovered that young families in their first home were very concerned about the housing market and mortgage uncertainties. They were looking for information in language they could understand. They saw that they could write articles and do video interviews with their experts in a way that young families could relate to.
Example
A natural soda company that makes ginger products saw lots of discussion on Twitter about the health benefits of ginger. Immediately ideas started to flow about how to participate in this conversation – studies, recipes, articles, videos.
ENGAGE AND FACILITATE CONVERSATIONS
It’s not enough to just publish content. Content should be created with a view to inspiring and participating in conversations.
Social media is about a two-way flow of conversation. People are no longer willing to be passive bystanders – they want to actively be part of the conversation.
Conversation is the goal and the content is written as a catalyst – to get the spark of the conversation going.
And those who do engage in conversations online become the transmitters of ideas and communication in social networks. They are the core members of smaller groups and they become the connections to the larger network.
STRATEGY FOR SOCIAL MEDIA MARKETING
Engaging your audience in conversations can be one of the life-forces of social networks, even when only some of the people are participating.
Word of mouth has long been the holy grail of marketing. In an online conversation it can get passed on much faster and to many more people.
Telling your story online in the right place to the right people gets results.
But you need a well thought out strategy based on solid research to get those results.
If you need help with your social media marketing, call us for a free consultation.
Turn Your Prospects Into Buyers
Our mission is to provide effective digital marketing services to
help you grow your business and increase revenues.